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AI Search Optimization (AEO / GEO)B2B SaaS & Tech Consultancy4-Month AI Transition
AEO & GEO Case Study: Winning Citations in Google AI Overviews & Perplexity
With Google AI Overviews and answer engines like Perplexity changing user behavior, this B2B SaaS required a content transition from traditional keyword stuffing to entity-backed Answer Engine Optimization.
42%
AI Overview Citations
+140%
Brand Mentions
+75%
Qualified Leads
Top Tier
Domain Trust Score
The Challenge & Bottlenecks
Competitors were appearing in generative AI summaries while this brand's long-form blog articles were being bypassed by LLM crawlers due to unstructured, generic narrative formats.
The Strategic Implementation
Restructured core guides into direct question-and-answer semantic formats (<H2>, definition blocks, bullet summaries).
Created structured entity profiles and connected sameAs authority social/knowledge graph signals.
Implemented comprehensive FAQPage schema markup and citation references for key proprietary statistics.
Targeted conversational queries, informational comparison intent, and transactional evaluation prompts.
Impact & Key Business Outcomes
Brand was cited as a primary source in 42% of targeted niche Google AI Overviews.
Featured as top recommendation across Perplexity Pro and ChatGPT Search queries.
High-intent inbound demo requests increased by 75% without additional ad spend.
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