Back to All Case Studies
Technical SEO & Performance AuditHigh-Volume Portal3-Month Technical Overhaul
Technical SEO Audit & Recovery: Eliminating 1,200+ Crawl Errors & Boosting INP
A client website suffered an algorithm drop due to severe internal redirect loops, broken 404 links, slow Interaction to Next Paint (INP), and missing mobile viewport configuration.
1,200+
Crawl Errors Fixed
85ms
INP Response Time
+92%
Organic Impressions
100%
Indexed Pages
The Challenge & Bottlenecks
Over 1,200 crawl errors were reported in Google Search Console. Inefficient JavaScript execution was blocking the browser main thread, causing severe lag on mobile devices.
The Strategic Implementation
Conducted a comprehensive 120-point technical SEO audit across architecture, crawl logs, and server headers.
Cleaned internal redirect chains (301 > 301 > 200) directly to 200 OK targets, reclaiming massive crawl capacity.
Restructured XML sitemap into segmented priority groups and submitted directly to GSC.
Optimized script hydration and third-party tracking pixels, dropping INP from 420ms to 85ms.
Impact & Key Business Outcomes
100% crawl errors resolved and verified clean in Google Search Console within 3 weeks.
Immediate bounce back in organic impressions (+92%) following crawl re-evaluation.
Full Green Core Web Vitals badge awarded across both mobile and desktop in PageSpeed Insights.
Want verified results like this for your brand?
Schedule an SEO discovery audit with Sayed Waqilul Hafiz to uncover your ranking potential.